Recommended Campaign Duration for Consideration Ads: Meta vs. Google Ads
Read More: How Many Weeks for Consideration Campaign Ads Meta and Google?
While there’s no one-size-fits-all answer, here’s a general guideline for consideration campaign duration on Meta and Google Ads:
Meta Ads:
- Recommended Duration: 4-12 weeks
- Strengths: Fosters brand interaction and community building. Ads benefit from extended exposure for brand messaging to resonate.
- Considerations: Factor in a 2-4 week ad review process when planning duration.
Google Ads:
- Recommended Duration: 3-5 weeks
- Strengths: Targets users with high purchase intent through search results and display networks. Ads capitalize on users actively seeking information.
- Flexibility: Offers greater flexibility in campaign duration and allows for real-time optimization.
Key Takeaways:
- The optimal duration depends on factors like campaign goals, target audience, budget, and platform.
- Meta might benefit from slightly longer durations due to its focus on brand building.
- Google Ads might see success with shorter durations due to its targeting users with purchase intent.
Remember: These are starting points. Actively monitor performance and adjust duration based on data insights.
