At certain points in a venture, you could consider learning to manage your strategy yourself or hiring a digital marketing agency. This choice depends on factors, such as the time to invest, the knowledge of your team, and the financial situation of your business.
To help you choose, we will give you our recommendations based on our experience.
Should you learn digital marketing by yourself?
Being objective, in any instance it is possible to dedicate time to learning digital marketing for the benefit of your business or venture. Even in the stage before starting a project or once it is consolidated.
This is recommended, as long as it does not interfere with other priority tasks, does not overwhelm your appropriate team, and does not risk your investment due to ignorance.
However, this position faces you with a series of challenges if you do not have a well-founded strategy. Some advertising platforms, such as Google Ads, usually suggest actions that can generate unnecessary expenses.
This is because these recommendations are intended for your benefit, and not for that of your business. On the other hand, learning digital marketing theory could benefit you in aspects such as:
- Better understand the market and your clients.
- Discover how and on which channels to promote your products.
- Know the best resources and strategies to boost your visibility.
- Analyze design trends and technologies that influence online sales.
- Align your products or services with the needs and searches carried out on the web.
Reasons to hire a digital marketing agency:
Some entrepreneurs and business owners often think that they can reduce costs if they learn SEO techniques.
Others think that digital marketing is just about promoting a post on Facebook or Instagram. However, to stand out in this area, it takes experience, effort, and the dedication of a group of specialists in design, programming, and copywriting.
In critical moments for your business, it is preferable to rely on a team that has the creativity and experience necessary to address different scenarios. This way you will also be learning about the management of your brand and mainly about how users interact with your company, only you will not be learning blindly.
By choosing to do it yourself, you will find yourself needing to:
- Apply and analyze SEO strategies, create graphic pieces, and develop and edit texts.
- Dedicate yourself to essential tasks for email campaigns, the maintenance of your website or e-commerce, and managing social networks, thus neglecting other important obligations.
Learning these processes or tasks requires time and a series of essential skills in web programming, graphic design, content writing, interpretation, and data analysis.
If you do not have trained personnel, the other areas of the business that require your dedication will be harmed by your lack of attention.
Furthermore, when you do not have a well-defined strategy, which is given by the analysis of results, you could waste all the effort and money invested.
Since most of the time you will be focused on moving your company forward, the most advisable thing in your situation is to have an online marketing agency to advise you.
Faced with an imposing ocean of competitors and opportunities, would you face the waves and the sharks alone or would you look for the lifeguard? When your business is in survival mode, you must choose wisely.
This is digital marketing and that’s why at Digital Specialist, we are always willing to lend a hand to those who need it. If you want to improve your sales, don’t hesitate to contact us!
